It?s a leap year.
5G goes Pro. A14 Bionic rockets past every other smartphone chip. The Pro camera system takes low-light photography to the next level ? with an even bigger jump on iPhone 12 Pro Max. And Ceramic Shield delivers four times better drop performance. Let?s see what this thing can do.
iPhone 12 Pro pre-order 10.16iPhone 12 Pro Max pre-order 11.6
5G
5G transforms iPhone with accelerated wireless speeds and better performance on congested networks. Now you can download huge files on the go or stream high-quality HDR movies. Without. All. The. Lag. iPhone also has the most 5G bands of any smartphone so you get 5G in more places. And all that speed opens up amazing possibilities for the future of apps.
iPhone makes the most of 5G
A14 Bionic
The only thing even close was our last chip.
A14 Bionic is the first 5-nanometre chip in the industry, with advanced components literally atoms wide. Forty percent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording ? something no pro movie camera, let alone any other phone, can do.
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Up to 50% faster CPU and GPU than any other smartphone chip
?11.8 billion transistors
First 5 nmchip in the industry
Up to 80%faster Neural Engine
?16-coreNeural Engine
Up to 70% faster machine learning accelerators
Generations ahead of any other smartphone chip
?Find out how?
LiDAR technology
Scans the surface of Mars. And now your living room.
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NASA is using LiDAR technology for its next Mars landing. iPhone 12 Pro uses a LiDAR Scanner to measure how long it takes light to reflect back from objects. So it can create a depth map of whatever space you?re in. Because it?s ultrafast and accurate, AR apps can now transform a room into a realistic rainforest or show you how a new sneaker will fit.
Technology used for NASA Mars landing
A depth map in nanoseconds
?Find out how?
Pro camera system
A new day for Night mode.
Night mode comes to both the Wide and Ultra Wide cameras, and it?s better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. And the Wide camera lets in 27 percent more light, for greater detail and sharper focus day or night.
Wide camera with ?/1.6 aperture captures 27% more light
New 7?element Wide lens for edge?to?edge sharpness
New OIS makes 5000 adjustments per second
LiDAR delivers up to 6x faster autofocus in low light
Portraits that come out at night.
Night mode portraits on the Wide camera give you vivid colour, as well as beautiful bokeh that accentuates lit buildings, streetlights ? any background lights.
Even with a single small light source, LiDAR and our A14 Bionic can render every pattern and texture in the foreground along with realistic colour throughout the room.
Deep Fusion kicks in for low-to-mid-light scenes. The Neural Engine analyzes multiple exposures pixel by pixel to bring out unprecedented detail in the magnifying glass, the woman and the wall.
?Find out how?
Portrait mode, fine-tuned.
Machine learning on iPhone 12 Pro is even better at separating the subject from the background. And creative controls let you adjust the background blur and light on faces.
More detail. In the blink of AI.
Smart HDR 3 automatically refines highlights, shadows and contours. Even at midday, you can see detail in her face and shadows that graduate all the way to true black.
Smart HDR 3 captures every bit of golden hour magic, pulling out all the texture in the rock, while staying true to the subtle blues of the sky.
Smart HDR 3 dials in the white balance, and the sea foam holds its shape and definition despite all the motion.
Beyond faces, Smart HDR 3 uses machine learning to recognize scenes, so it can bring out the cracks in the ground and the roughness of the hill without increasing noise in the sky.
Dolby Vision recording
60 times more colours. Infinitely more spectacular.
First camera ever to record in Dolby Vision
?Find out how?
iPhone 12 Pro jumps from 8- to 10?bit HDR recording, capturing 700 million colours for much more lifelike video. Then it goes one better, recording in Dolby Vision ? the format used by film studios. You can even edit Dolby Vision video and use AirPlay to see every last bit of the difference on the big screen.
AIRPLAY
streams your 4K Dolby Vision video to Apple TV and smart TVs.
Now every night is movie night.
The Wide camera?s larger sensor brings way more detail out of the shadows. And for the first time, you can take Night mode Time-lapse videos with a tripod to capture scenes with dramatic motion. Now even your movies can pull an all-nighter.
87% better low-light video with iPhone 12 Pro Max
New ISP with improved noise reduction for more detail
TrueDepth camera
It?s never too late to take another Night mode selfie.
Night mode comes to the front camera, bringing all that low-light detail and natural colour to your favourite subject. Deep Fusion, Smart HDR 3 and Dolby Vision recording are now on the TrueDepth camera, too. So you?ll look your best in any light.
Super Retina XDR display
An infinity pool of pixels.
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How do you make our brightest display even better? Make it bigger. A new design with flat edges and our flexible custom OLED allowed us to push the screen?s amazing colour, brightness and contrast right to the very edge.
Up to 1200 nitspeak brightness for?
HDR photos and movies
??2,000,000:1 contrast ratio for true blacks?
and bright whites
Over 3.4 million pixels in 12 Pro Max,?
the most ever in an iPhone
iOS 14
Get right to the good stuff.
iOS 14 is packed with shortcuts that get you just what you want, right when you want it.
App Clips let you use a small part of an app to quickly do things like pay for parking or order takeout.
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Widgets have been redesigned to serve up info you want at a glance ? right on your Home Screen.
Pinned conversations in Messages put the people you talk to most right at the top of the list.
Privacy
Privacy is built in.
Privacy is built in.
iPhone is designed to protect your information. Face ID data doesn?t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app?s privacy practices before you download it. When you use Apple Pay, your card number isn?t shared with merchants. And the list goes on.
We reduced our carbon footprint. By thinking inside the box.
Carbon savings equal to 450,000 fewer cars on the road per year.
Across the iPhone family, we?re removing the power adapter and EarPods that often go unused, but including the fast?charging USB?C to Lightning cable that most people need. That shrinks packaging, and more boxes per shipment means fewer shipments overall. We?re also transitioning our manufacturing partners to renewable energy. Altogether, this eliminates over 2 million metric tons of carbon emissions annually.
Even the little things are a big deal.
Best worldwide coverage
iPhone 12 Pro has up to 20 5G bands and up to 32 LTE bands ? more than any other smartphone ? for the most extensive coverage around the world.
Twice the starting storage
iPhone 12 Pro starts at 128GB of storage, doubling the space for things like photos and videos.
More shots, less lag
Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.
Spatial audio with Dolby Atmos
Sound moves around you in 3D space, so you feel like you?re inside the action.
Have two numbers
Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone.
Recycled rare earth in magnets
iPhone 12 Pro uses 100% recycled rare earth elements in all magnets, including those in our MagSafe accessories.
